Visa Launches Crypto Advisory Services — Says ‘Digital Currencies Are Taking Greater Hold in Popular Consciousness’ – Finance Bitcoin News
Payments big Visa has launched world crypto advisory providers. The firm’s government says: “We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap.”
Visa’s Global Crypto Advisory Services
Payments big Visa introduced Wednesday the launch of its “global crypto advisory services,” an providing inside Visa Consulting & Analytics (VCA). “This comes at a moment when digital currencies are taking greater hold in the popular consciousness,” Visa famous.
The firm defined that its consultants and product consultants have gained experience from working with greater than 60 crypto platforms. Visa famous that they will help “financial institutions evaluate the crypto opportunity, develop concrete strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets.”
Claudio Di Nella, head of Visa Europe’s consulting & analytics, opined:
We’ve seen a cloth shift in our purchasers’ mindset within the final 12 months, from a want to discover and experiment with crypto, to really constructing a method and product roadmap.
“We came to Visa to learn more about crypto and stablecoins and the use cases that are most relevant for our retail and commercial business lines,” mentioned Uma Wilson, government vp at UMB Bank.
On Wednesday, Visa additionally launched a report titled “The Crypto Phenomenon: Consumer Attitudes & Usage.” It features a survey of greater than 6,000 monetary decision-makers throughout eight markets: Argentina, Australia, Brazil, Germany, Hong Kong, South Africa, the U.Ok., and the U.S.
According to the survey findings:
Awareness of crypto is sort of common at 94% globally amongst survey contributors with discretion over their family funds.
In addition, “Nearly one in three crypto-aware adults already own or use cryptocurrency, and the majority of that group (62%) say their use has increased in the past year.”
The survey additionally discovered that “Among current crypto owners, 81% express interest in crypto-linked cards, which allow you to convert and spend crypto at the retailers where you shop in the same way you can use a debit or credit card.” Meanwhile, “84% are interested in crypto rewards, which allow you to earn crypto as a reward for your card spending.”
Cuy Sheffield, Visa’s head of crypto, not too long ago mentioned: “Crypto is becoming cultural. It’s becoming cool.” He defined {that a} “whole new class” of mainstream customers are getting into the crypto area due to non-fungible tokens (NFTs). This week, Visa participated in a funding spherical for crypto transaction monitoring and forensics platform TRM.
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